Pureology Hydrate Shampoo

Product Details

What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Medium and ThickHair Concerns:- Dryness- Shine- Color SafeKey Benefits:- Superior moisture- Touchable softness- Extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Jojoba: Moisturizes hair.- Green Tea: Promotes a healthy-looking scalp.- Sage: Supports hair follicles.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):- 88% of women said hair feels instantly soft- 84% of women said hair feels intensely nourished