Beautyworld Saudi Arabia 2026

Beautyworld Saudi Arabia is a premier event hosted at the Riyadh International Convention & Exhibition Center, organized by Messe Frankfurt Middle East GmbH. This year marks the 9th edition of the event, which is a pivotal platform for beauty professionals to network and connect. The event attracts a significant audience, with expectations of around 17,700 visitors and 400 exhibitors showcasing their products and innovations. This year, the event promises thrilling live stages, inspiring conferences, and the unveiling of game-changing features designed to captivate serious beauty buyers in Saudi Arabia's burgeoning beauty and wellness market, valued at $5 billion and $19.8 billion respectively.

Exhibitors and visitors alike can expect to discover the latest trends and innovations from over 40 countries, including leading brands such as Gelish and Morgan Taylor. The event not only serves as a marketplace for products but also as a vital information exchange hub for the cosmetic, wellness, and spa sectors, having been a staple in the industry for over 25 years. This is a unique opportunity for businesses to position themselves strategically within the fast-growing beauty market in Saudi Arabia, making it an essential event for anyone looking to elevate their business in the region.