BOR

Piroska Borsits had flawless skin and an unmistakable European style. She was born in Hungary in 1925, but as a child, she left her homeland and moved with her parents to settle in the province of Córdoba, Argentina. Ahead of her time, she was one of the first women to study pharmacy and biochemistry at the National University of Córdoba. She later got trained in Paris, and in 1965 she founded Rosedibor, her cosmetics laboratory, right next to her home. The essence of her products was captured in materials that our family has kept to this day. For several years now, with great dedication and the collaboration of a team of biochemists specialized in natural cosmetics, we´ve embarked on the adventure of relaunching her products—updating them with today’s technology. Borsits was her surname, Rosedibor her brand. Today, we are reborn as BŐR, which, coincidentally, means SKIN in Hungarian. Tradition, science, nature, BŐR