Brand Name: Essanté
Launch Year: 2025
Category: Men’s Skincare, All-in-One Cosmetics
Brand Philosophy
Essanté takes its name from the French words “Essence” (essence) and “Santé” (health),
representing a commitment to restoring the natural health of men’s skin through essential skincare.
With the motto “Simple, Effective, Luxurious,”
Essanté creates products that simplify skincare routines, maximize effectiveness,
and deliver a premium experience.
Main Product
Essanté Homme All-in-One Mist
Infused with 101,850 ppm of thermal spring water,
this all-in-one mist combines the functions of toner, lotion, essence, and mist
designed specifically for men.
Brand Strengths
Ultra-simple all-in-one solution for men who dislike complicated routines
Thermal spring water + natural ingredients for soothing, hydration, and revitalization
Matte black label, minimalist design delivering a luxurious brand image
Gift-ready packaging with an optional message card
Brand Direction
A brand that captures both convenience and premium quality in men’s skincare
Expand from domestic online channels to global export (Japan, Hong Kong, Southeast Asia)
Future lineup expansion to include all-in-one creams, cleansers, serums
Sample Slogans
“Men’s skincare, perfected with a single spray”
“Simple. Effective. Luxurious.”
