AMUTY

AMUTY is a global K-Beauty trial platform operated by AMUTY Inc. designed to introduce authentic Korean cosmetics to international markets, specifically North America and Europe.

Core Service: It allows users to try full-sized K-Beauty products for just $1 with free shipping.

How it Works: Users pay a $1 participation fee to receive the product. Once they complete a "Weekly Check-in" (photo verification) and submit an honest review, the $1 is refunded as 1 Point (1P), which can be used to purchase products in the app's shop.

Value Proposition: For users, it offers risk-free access to genuine Korean beauty products. For brands, it provides a cost-effective marketing channel to generate authentic reviews and expand into global markets like the US and France.