Wild&Mild is an Estonian-born, EU-based manufacturer of high-performance nail polish, nail care, and nail polish removers.
Sustainable Edge: Pioneering bio-sourced formulas (up to 83%) and the industry’s first plantable wildflower packaging.
Vertical Expertise: As a direct manufacturer, we offer full Private Label services, providing tailored solutions from formulation to shelf-ready packaging.
Retail Power: Trend-driven, accessible luxury designed for high-volume turnover and maximum shelf impact.
Efficiency for Partners: Beyond the bottle, the brand provides turnkey retail solutions—like pre-filled, recyclable displays—designed to maximize shelf impact and minimize operational overhead.Kids’ Collection: Safe, water-based formulas designed specifically for children, capturing the growing family-care market.
Men’s Grooming: A specialized line for men, offering sophisticated matte finishes and strengthening treatments for a natural, polished look.
Comprehensive Nail Care: A full suite of professional-grade treatments and removers designed to drive repeat purchases and increase basket value.
Clean beauty, professional-grade quality, and flexible manufacturing—all from a single EU source.