skin care_ ESSENPICK MUCINCHIOL CREAM

Product Details

Key Features

• elasticity in pore areas improvement

• pore care for a bouncy feel

• firmed-up skin with lasting elasticity

Product Catalog / Brochure / Spec Sheet

• Essenpick Brand catalog_2025 (ENG).pdf

We are pleased to introduce Essenpick, a Korean skincare brand launched in 2024.  Built on more than 10 years of global cosmetics trade experience, our brand combines proven expertise with innovative formulations, delivering high-quality and sustainable skincare.

Our Product Lines

• Hyapanto Line: Toner, Essence, Sun Cream, Moisture Cream
• Mucinchiol Line: Essence, Cream
• Additional products: Clay Pack, Cleansing Oil All products, except the Clay Pack, are officially vegan-certified.

Global Presence

• Thailand: Available at over 80 Beautrium stores
• USA: Growing sales on Amazon, supported by dedicated social media marketing
• Other markets: Kazakhstan, Uzbekistan, Australia, Taiwan, Hong Kong, India
• Korea: Sold at Lotte Department Store; recently launched on Musinsa Global, reaching #4 in brand ranking during the initial phase

Marketing Strategy We actively promote our products through aggressive marketing campaigns tailored to each market.  In the U.S., we are investing in social media promotion to strengthen Amazon sales and build brand awareness.

At present, Essenpick is not yet available in Taiwan, and no Taiwan-specific marketing activities are being conducted.

If we move forward with a partnership together, Taiwan will become a key target market for us. In that case, we plan to actively invest in online marketing channels tailored to the Taiwanese market. We also aim to work closely with your team to build and support brand awareness and sustainable sales growth.  

We participated in K-Beauty Expo Taiwan held in August, where we had the opportunity to meet a large number of local consumers and buyers. During the exhibition, we received strong and positive feedback regarding both our products and brand concept.

We brought a substantial quantity of products to the exhibition, and nearly sold out by one day before the exhibition concluded, reflecting strong on-site demand. Among our lineup, the Clay Mask received particularly strong attention, as it functions as a 2-in-1 scrub and mask and maintains a moist, comfortable finish without drying out on the skin, even after extended application. This feature resonated well with visitors and generated notable interest.