MIDHA Clean beauty product utilizing patented technology to harness plant-based proteins, amino acids, vitamins, and minerals from rice.
Rice contains ingredients good for skin such as gamma oryzanol, vitamin E and linolenic acid.
"MIDHA Rice 8 Complex" is Midhas patented technology that increases the skin permeation of cosmetics through the skin affinity of glycolipid fraction from rice brans. (Patent No. 10-2132538)
1. The key ingredient in rice, “gamma oryzanol” : Gamma oryzanol is a component extracted exclusively from grains, including rice, that inhibits melanin synthesis, promoting bright, clear skin with a radiant glow.
: Additionally, it has excellent soothing properties for the skin and is a highly effective whitening and anti-aging agent with strong antioxidant effects.
2. Amino acids
: Linoleic acid, also known as omega-6 fatty acid, is a nutrient that is not synthesized within the body and therefore must be obtained externally through diet or supplementation.
: Linoleic acid strengthens skin immunity, alleviates troubles, maintains moisture, and improves clarity of tone.
3. Vitamins
: Vitamins such as thiamine, riboflavin, niacin, folic acid, and tocopherol found in rice strengthen the skin barrier and immunity, reducing skin troubles.
: It has excellent antioxidant effects, enhancing skin hydration and elasticity, and brightening skin tone.
4. Minerals
: Rich minerals such as calcium, magnesium, potassium, and phosphorus have anti-inflammatory and soothing effects, strengthening skin immunity, regulating moisture-oil balance, and normalizing the moisture lipid barrier.
1. The color of rice fills up brightly from within
: Niacinamide and rice bran illuminate the skin from within.
2. Fill the skin thoroughly and make it firm
: Adenosine and Rice-EGF(Epidermal Growth Factor) tighten the skin, cultivating a firmer complexion.
3. Ceramides, cholesterol, and fatty acids: The golden recipe for robust protection.
: The synergistic effect of ceramides, cholesterol, and fatty acids strengthens the skin barrier and protects it from external irritants.