• Bamboo Cellulose Fibers help brows look full and defined Provitamin B5 helps brows look thicker
• Fan-fave eyebrow gel might just be the one. With fullness-boosting fibers and a totally-you tint that lasts (minus any mess)
• “The one” shows up, sticks around, and would never ditch you. Water-resistant fiber gel Resists meltdowns & summer heat waves.
1. BENEFIT Precisely, My Brow PencilUltra-fine brow defining pencil
GET THE SCOOP :
LongwearWaterproofSmudge-proofNatural finish.Is it wrong to be obsessed? Okay, maybe when its in a creepy, dark, lurking-in-the-corner, & 90s-thriller-movie way.
But when its in an omg-I-cant-live-without-my-brow-pencil way? Totally acceptable.
Enter Precisely, My Brow Pencil. THE way to get natural-looking, hair-like strokes for defined brows.
Its no wonder this eyebrow pencil is literally our #1 bestseller*...cuz everyones embraced the obsession.
2. BENEFIT The POREfessional Primer
Smoothing face primer to minimize the look of pores
GET THE SCOOP : Blurs poresSmoothingNon-comedogenicTranslucentSheer coverageNatural finish.
This face primer probably needs no introduction, but we don’t want to assume.
A looongtime favorite andhonestly, kind of a trendsetter, The POREfessional Primer has been a smoothing staple over the years formore pores than we can count (it’s on our to-do list though).
If you want to visibly minimize yourpores and fine lines, help makeup apply evenly and stay put, and get a silky-soft, smoother-than-smoothfinish, allow us to reintroduce you to *dramatic pause* The POREfessional.
3. BENEFIT BADgal BANG! BIGGER, BADDER volumizing Mascara
GET THE SCOOP : Water-resistantVolumizingFlake-freeLongwearSmudge-proofBuildable.You don’t have to be in your villain era to embrace BADgal beauty. (But if you were, we’d totally support you…).
Besides, who doesn’t love a little drama? An intense pitch black lash that’s all volume, no weight?
Oh, yeah. With BADgal BANG! volumizing mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging.
So if you wanna be a little bad, we’re good with that.
4. BENEFIT Hoola Powder Bronzer
It has a capacity of 8g/0.28oz.Suitable for fair skin tone, it helps create a natural sun-kissed skin expression.Its soft and smooth formulation blends well into the skin and provides a classic matte finish.Some vendors come with a case with a mirror. GET THE SCOOP : SweatproofTransfer-proofLongwearWaterproofNon-comedogenicSmudge-proofMatte finishNatural finish.
This isn’t your average bronzer. No, this bronzer is the legendary Hoola.
The award-winning, bestselling bronzer* that makes you look sun-kissed even in sweater weather.
Its ultra-fine, silky-soft powder builds & blends beautifully to create a natural-looking matte bronze that lasts all day
—its basically a beach vacation in a box (without the overly aggressive seagulls).
5. BENEFIT Fan Fest Fanning & volumizing Mascara GET THE SCOOP : Water-resistantVolumizingClump-freeLongwearFanningSmudge-proof.Your lashes’ new favorite f-word? Fanning. It’s ours too. And for good reason (actually, a lot of reasons).
For starters, fanning out your lashes gives an instant eye-opening effect. How to get the look?
Fan Fest mascara. It fans out lashes side-to-side, amplifies volume and multiplies the look of lashes.
The custom-engineered Full-Flex Fiber Brush features a 40° curve ideal for the lash line, and naturally derived fibers that grab, define and separate lashes evenly.
To top it all off, it’s buildable and won’t smudge, clump or flake.
6. BENEFIT Roller Lash Super-curling & lifting Mascara GET THE SCOOP : Water-resistantClump-freeLongwearCurling.
For anyone who’s ever craved curled lashes so hard that they almost reached for a curling iron, we made you something:
Roller Lash curling mascara—a roller that’s custom-made for your lashes!
Its uniquely designed Hook ‘n Roll™ brush catches, separates, and curls every lash.
And these curls last 12 hours*…no hairspray required.
7. BENEFIT Benetint Rose-tinted lip & cheek stain GET THE SCOOP : Transfer-proofLongwearSmudge-proofBuildableNatural finish.This tint is IT—full stop. Seriously, Benetint is our bestselling* stain that can’t help but go viral again...and again...and again.
Just a few dots on lips and cheeks gives you a natural- looking flush of color (sort of like you just ate a popsicle).
And the sheer, non-drying finish is versatile, buildable, and made to last.
Fun fact: It was custom-made for an exotic dancer back in 1976 and was the first ever product sold in our original San Francisco boutique!
8. BENEFIT Goof Proof Brow Pencil
Super easy brow-filling & shaping pencil
GET THE SCOOP : LongwearWaterproofSmudge-proofBuildableNatural finish.
While we haven’t invented the tool to goof-proof everything in life, we do have something to keep your brow application botch-free, or better yet, goof-proof.
Meet Goof Proof, the buildable brow pencil that glides on smooth as butter, so filling and shaping your brows is a total breeze.
Plus, it’s waterproof and smudge-proof. Turns out work-of-art brows can be achieved on the first try.
9. BENEFIT 24-Hour Brow Setter
24-hour invisible shaping & setting gel for brows
GET THE SCOOP : Flake-freeLongwearSmudge-proofTranslucentNatural finish.
The key to well-behaved brows? Getting them under control…courtesy of 24-Hour Brow Setter eyebrow gel.
The flexible, flake-free formula whips your brows into shape, then dries quickly to lock them in place.
With a custom, dual-sided wand designed to groom and tame, controlled application comes easily.
Just a few swipes, and you’ll be showing every single strand of brow hair who’s boss.
10. BENEFIT Dandelion Baby-pink brightening blush
GET THE SCOOP : LongwearBrighteningRich colorBuildableSatin finish.
A wish upon this Dandelion is always worth it...if you’re dreaming of a buildable baby-pink flush, this brightening blush gives you just that (for 8 whole hours* of wear).
With a silky-soft powder formula that feels weightless on cheeks, an effortlessly airbrushed effect,
and a sheer pink flush of color, this fan-fave blush is just what you’ve been missing.HOW TO APPLY