ALPCH is a cosmetics company that started in 2017 as NOUVEAUBASE, a brand that developed lactobacillus based on biotechnology and incorporated it into cosmetics.
ALPCH means pursuing new habits, changing existing cosmetics habits and developing skins self-sustainability and immunity.
In 2018, NOUVEAUBASEs five minimalism products and MU:EULs three clean beauty products were released in 2022.
It aims to continuously develop cosmetic ingredients and diversify brands, and plans to develop cosmetics that incorporate new habits such as infant brands and sports brands in the future.
INFORMATION
1. Contains more than 40% Canadian Whistler Ice Water that moisturizes the skin.
2. Contains three types of lactobacillus
* Human-derived lactobacillus (baby milk, vagina), vegetable lactobacillus (fermented brown rice)
3. Contains five patented ingredients that help moisturize, soothe, whiten, elasticity, and pores.
4. Whitening + Wrinkle Improvement All-in-One Essence.
5. PETA cruelty free certification + Eco-friendly Paper Tube Made of FSC Certified Paper.
* Eco-friendly paper tubes reduce plastic usage by 58%
6. Skin irritation test determines "non-polar"